hfbHealth, Food & BiotechnologyHealth, Food & Biotechnology2712-7648РОСБИОТЕХ10.36107/hfb.2021.i4.s122hfb-122Research ArticleРЕДАКТОРСКАЯ СТАТЬЯEDITORIALЭффективные ключевые слова: стратегии формулированияEffective Keywords: Strategies for their Formulationhttps://orcid.org/0000-0001-8252-6150ТихоноваЕлена ВикторовнаTikhonovaElena V.etihonova@mgupp.ruhttps://orcid.org/0000-0003-0328-3109КосычеваМарина АлександровнаKosychevaMarina A.kosychevama@mgupp.ruФГБОУ ВО "Московский государственный университет пищевых производств"РоссияMoscow State University of Food ProductionRussian Federation20210201202234122Copyright © Тихонова Е.В., Косычева М.А., 20222022Тихонова Е.В., Косычева М.А.Tikhonova E.V., Kosycheva M.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.hfb-mgupp.com/jour/article/view/122Введение

Введение. Ключевые слова, отражая основное содержание статьи, играют крайне важную роль в поиске научных работ в базах данных. Кроме того, ключевые слова вместе с заголовком и аннотацией дают первичную информацию об исследовании. Выбор эффективных ключевых слов - трудоемкий процесс, поэтому его оптимизация требует дальнейшего изучения.

Цель

Цель. Познакомить авторов журнала со способами извлечения и возможностями оптимизации ключевых слов.

Результаты

Результаты. Анализируются феномен «оптимизации ключевых слов», стратегии отбора ключевых слов, нацеленные на увеличение видимости статьи. Комментируются преимущества оптимизации подбора ключевых слов. Рассматриваются этапы процесса оптимизации ключевых слов. Особое внимание уделяется аспектам, которые необходимо анализировать на этапе оптимизации ключевых слов. Описываются возможности использования платформ и инструментов для подбора ключевых слов. Объясняются факторы, влияющие на критерии отбора ключевых слов. Комментируются подходы к определению типичных ошибок при подборе ключевых слов.

Применение полученных результатов. Примеры инструментов для подбора ключевых слов, представленные в данной редакторской статье, помогут авторам оптимизировать ключевые слова своих исследовательских статей для продвижения в наукометрических базах данных и повышения цитируемости их работ. Описанные стратегии по подбору ключевых слов призваны помочь авторам в оптимизации метаданных, в том числе и в контексте поисковой оптимизации.

Introduction

Introduction. Keywords, reflecting the main content of the article, play an extremely important role in the search for scientific papers in databases. Together with title and abstract, keywords provide primary information about the study. Selecting and extracting effective keywords is a time-consuming process, so its optimization requires further studying.

Purpose

Purpose. The article is aimed at acquainting the authors of the journal with methods for keywords extracting and optimizing.

Results

Results. The phenomenon of "keyword optimization", keyword extracting strategies aimed at increasing the visibility of an article are analyzed. The advantages of optimizing the extracting of keywords are commented. The stages of the keyword optimization process are considered. The stages of keyword optimization are analyzed. The possibilities of using platforms and tools for extracting keywords are described. The factors influencing the criteria for selecting and extracting keywords are explained. Approaches to identifying typical mistakes in the selection of keywords are commented.

Implementation of the results obtained. The examples of keyword extraction tools presented in this editorial will help authors optimize the keywords of their research articles and increase their visibility in scientometric databases and the citation of their work. The described keyword selection strategies are designed to help authors improve metadata and search engine optimization.

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The authors declare that there are no conflicts of interest present.