Healthy Food Industry Development using Progressive Information Technologies & Solutions
https://doi.org/10.36107/hfb.2020.i1.s289
Abstract
In today’s competitive environment, catering enterprises, including restaurants, have to develop and use various technologies to attract customers. Marketing methods play a significant role there; however, regular advertising in the media is no longer enough. To maintain competitiveness, restaurants should search and develop original and modern ways and approaches to doing business. The latest is already impossible without the use of new information technologies. In this article, our team of authors of Moscow State University of Food Production offers an innovative approach to the development of the healthy nutrition industry, based on a combination of various factors used to affect customers.
The purpose of the scientific research is to study the possibilities of increasing the efficiency of public catering enterprises, including cafes and restaurants, by using the latest trends in this area. The research was conducted in the conditions of the culinary art laboratory “Kitchen Studio” of MSUFP with testing in the MSUFP Training Center RESTAURANT-BAR together with the laboratories of the department “Computer Science and Computer Engineering of Food Production”. After analyzing the global trends in food digitalization, animation solutions and interfaces for them were selected and developed to increase the efficiency of restaurants and promote a healthy lifestyle; in particular, an electronic menu alpha-version in augmented reality (AR) was designed. The results obtained during the study suggest that our project of a healthy food restaurant with elements of virtual and augmented reality will be in demand by public catering organizations and will be attractive for their visitors.
About the Authors
Yu. N. Belova
Moscow State University of Food Production
Russian Federation
Russian Federation
Yulia N. Belova
11 Volokolamskoe highway, Moscow, 125080
A. S. Maximov
Moscow State University of Food Production
Russian Federation
Russian Federation
Alexey S. Maximov
11 Volokolamskoe highway, Moscow, 125080
A. A. Noshin
Moscow State University of Food Production
Russian Federation
Russian Federation
Atryom A. Noshin
11 Volokolamskoe highway, Moscow, 125080
O. A. Suvorov
Moscow State University of Food Production
Russian Federation
Russian Federation
Oleg A. Suvorov
11 Volokolamskoe highway, Moscow, 125080
A. E. Yablokov
Moscow State University of Food Production
Russian Federation
Russian Federation
Alexander E. Yablokov
11 Volokolamskoe highway, Moscow, 125080
A. O. Yakushev
Moscow State University of Food Production
Russian Federation
Russian Federation
Alexey O. Yakushev
11 Volokolamskoe highway, Moscow, 125080
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Review
For citations:
Belova Yu.N., Maximov A.S., Noshin A.A., Suvorov O.A., Yablokov A.E., Yakushev A.O. Healthy Food Industry Development using Progressive Information Technologies & Solutions. Health, Food & Biotechnology. 2020;2(1):24-33. (In Russ.) https://doi.org/10.36107/hfb.2020.i1.s289
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