Effective Keywords: Strategies for their Formulation
https://doi.org/10.36107/hfb.2021.i4.s122
Abstract
Introduction. Keywords, reflecting the main content of the article, play an extremely important role in the search for scientific papers in databases. Together with title and abstract, keywords provide primary information about the study. Selecting and extracting effective keywords is a time-consuming process, so its optimization requires further studying.
Purpose. The article is aimed at acquainting the authors of the journal with methods for keywords extracting and optimizing.
Results. The phenomenon of "keyword optimization", keyword extracting strategies aimed at increasing the visibility of an article are analyzed. The advantages of optimizing the extracting of keywords are commented. The stages of the keyword optimization process are considered. The stages of keyword optimization are analyzed. The possibilities of using platforms and tools for extracting keywords are described. The factors influencing the criteria for selecting and extracting keywords are explained. Approaches to identifying typical mistakes in the selection of keywords are commented.
Implementation of the results obtained. The examples of keyword extraction tools presented in this editorial will help authors optimize the keywords of their research articles and increase their visibility in scientometric databases and the citation of their work. The described keyword selection strategies are designed to help authors improve metadata and search engine optimization.
About the Authors
Elena V. Tikhonova
Moscow State University of Food Production
Russian Federation
Russian Federation
Marina A. Kosycheva
Moscow State University of Food Production
Russian Federation
Russian Federation
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Review
For citations:
Tikhonova E.V., Kosycheva M.A. Effective Keywords: Strategies for their Formulation. Health, Food & Biotechnology. 2021;3(4). (In Russ.) https://doi.org/10.36107/hfb.2021.i4.s122
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